Its just as deadly but it hasnt quite gotten the same negative. Watchdog bans david coulthards advert for aviva uk. A tv advert will spearhead the campaign, showing a real uk family taking on a challenge using the app, to see who is the safest driver among. Aviva believed viewers would understand that until the end of the ad, the passengers were being secretly filmed without their knowledge that the taxi driver was david coulthard in disguise. Jan 10, 2016 we spent two weeks with the jolliffeaustin family, putting their driving skills to the test using the aviva drive app. Asa parks david coulthard aviva ad featuring dangerous and. A watchdog has banned a tv advert for a safe driving app featuring former formula one driver david coulthard. Jan 07, 2017 advert for aviva s extreme driving challenge featuring david coulthard as a rogue taxi driver. Once youve completed 200 miles, youll get an individual driving score between 010 10 being the safest. Mar 29, 2016 e rin baker puts the aviva drive app through its paces. You also consent to aviva using, disclosing or transferring your personal data in this form to aviva related companies, third party providers or intermediaries, whether located in. Aviva ad banned for encouraging dangerous driving latest. Sep 20, 2017 david coulthard safe driving app advert for aviva banned.
These include mums and dads, under and over 30s, and city and country drivers. Aviva disappointed after watchdog bans aviva drive app ad. Aviva is offering that carrot to new customers via its drive smartphone app, which it is heavily advertising right now. Both aviva and renault have been hit with bans after the asa ruled that both glamourised dangerous driving with irresponsible advertising. Oh, and you wont get penalised if your driving isnt quite up to scratch. E rin baker puts the aviva drive app through its paces. Similarly to most other organisations, aviva approaches television as a crucial mechanism for communicating with the marketplace. We use cookies to give you the best possible online experience. Heres what happened when i tried avivas free dash cam.
Aviva check out our new ad before its on tv and see why. Aviva little things matter toni tv ad in this new ad for aviva, charismatic but caring italian toni, played by paul whitehouse, expounds the importance of listening to. Just an aside, but ringo star is in the aviva series. The advert promoted the aviva drive mobile app, which monitors a driver s journeys and is claimed to result in a saving of. Notified aviva via rac insurance and according to aviva if any party was to claim. The advert for aviva featured the scottish racing star disguised as a taxi driver performing various stunts with passengers in his cab.
Jul 12, 2018 the use of dash cams has risen in recent years with a quarter of uk drivers now using one. Aviva community fund applications are now open via. People will be able also test their road safety knowledge using interactive tools which will be available online during the campaign. I downloaded avivas free version, via the aviva drive app, to see why this handy gadget is the latest musthave car accessory. Aviva little things matter toni tv ad in this new ad for aviva, charismatic but caring italian toni, played by paul whitehouse, expounds the importance of listening to his customers. Aviva seeks bigger social purpose as it pushes driver monitoring app. We are the largest insurer in the uk and we have strong busin. The advertising standards authority has banned an aviva ad designed to attract safer drivers because it argues the 60second spot. Aviva shares trade on a modest forecast pe of 10 and.
With the aviva drive app, you could get a discount on your car insurance and have an independent witness onboard to help you in the event of an accident the. Dec 21, 2015 a tv advert will spearhead the campaign, showing a real uk family taking on a challenge using the app, to see who is the safest driver among them. They say that if you have a quote and they can link it to your driving app result they will apply the discount. I explained that clearly the other driver had not checked mirrors and that i had already completed most of the manoeuvre many seconds before the other car reversed.
Gentle braking, a safe speed and smooth acceleration are all favoured. The aviva drive app challenge advert 2016 meet the drivers. Car insurance provider aviva has mounted a new advertising campaign to promote its new aviva drive app, developed inhouse with design elements by dare, which calculates how much someone should. From the asas perspective, avivas ad encouraged dangerous and irresponsible driving. Aviva hopes its campaign urging motorists to use its driver monitoring app will help it achieve a bigger social purpose. The 60second long ad for the aviva drive telematics app featured coulthard, as a taxi driver, driving at excessive speeds whilst performing various.
Sep 19, 2017 the advert promoted the aviva drive mobile app, which monitors a drivers journeys and is claimed to result in a saving of. Aviva drive app page 1 general gassing pistonheads. Helping you protect the things that matter, from your home to your savings and investments. Larger businesses that provide any of a variety of manual services, including cleaners, scientific researchers, exhibition organisers, garden services and installers and repairers of domestic appliances. Aviva campaign urges motorists to take safe driving challenge. A total of 58 complaints had reached the regulator since the ads first airing in january. Aviva disappointed after watchdog bans aviva drive app.
Once youve downloaded the aviva drive app, it can start automatically tracking your journeys. Whether you already have a policy with us or youre just looking around, we offer far more than just a standard insurance policy. Can you offer an introductory no claims discount ncd for excompany car drivers on personal lines motor policies. From home security technology and mobile dash cams, to helping projects in our communities, we go further than simply providing insurance, investment. To generate debate, aviva is also asking consumers to vote on who they believe are the safest drivers amongst seven selected pairings. Sep 20, 2017 from the asas perspective, avivas ad encouraged dangerous and irresponsible driving. Aviva driving app manatee does the app identify me to aviva just by using it. Aviva s smartphone app could earn you a discount on a car insurance policy if you drive safely. Aviva has launched the aviva drive challenge to help make britains roads safer. Aviva driving app willdebeest blimey, thats far more detail than i got.
I think distracted driving has become the new drunk driving, said maurice tulloch, ceo, aviva international insurance. Be rewarded for safe driving and use our new dash cam feature to capture the road ahead some things are hard to explain so we added a dash cam to our drive app to make things easier. The aviva community fund offers people across the uk the chance to apply for funding from. Aviva seeks bigger social purpose as it pushes driver. Aviva meet the jolliffeaustin family the drivers sean aka maverick caz aka dark horse john aka ice man james aka big guns malki aka mr smooth gemma aka rookie hp. David coulthard safe driving app advert for aviva banned bbc news.
Download the app, track your driving skills acceleration, cornering and braking, and achieve a high score to earn a better price. Asa slams the brakes on reckless aviva safe driving ad september 20, 2017 8. Aviva ad starring david coulthard banned for encouraging. The price you pay will depend on individual circumstances such as your car, where you. The ad was designed to promote the insurance companys drive app, which measures drivers onroad behaviour, and showed the former mclaren driver masquerading as a taxi driver. They stated that the car was shown being driven erratically and in an exaggeratedly dangerous manner, and being involved in various set up stunts. But then, driving in the southeast is mostly so featureless thick traffic and blanket 40 limits that if you apply even a modicum of anticipation theres very little to speed up or slow down for, and nothing at all to overtake. The only identifying data item is the email address. Sadly he has dumped the fans who put him where is is today because he no longer has the time to sign their memorabilia. This flexible product offers cover that can be tailored to a variety of business needs. Yes, well allow the number of years the client has been claim free while being insured on a company car at normal terms, providing the individual is aged between 2575 years and.
The regulator examined the aviva ad after receiving 58 complaints. And if so, and it doesnt like my driving, might i end up with a negative discount on my renewal. Heres what happened when i tried avivas free dash cam for a. Drive 200 miles to get a safe driving score from 010 based on your. Aviva has expressed its disappointment after an advert starring exformula one driver david coulthard has been banned by the advertising standards authority asa for promoting reckless driving. Heres what happened when i tried avivas free dash cam for a week. An aviva car insurance advert featuring exformula 1 driver david coulhard has been banned for encouraging dangerous driving credit. Advert for avivas extreme driving challenge featuring david coulthard as a rogue taxi driver.
Sep 06, 2018 aviva safer drivers will save an average of. Interestingly with that result the drive insurance was. By taking part in the challenge, you can find out whether youre as safe a driver as you think. Aviva campaign designed to make britains roads safer banned for. Sep 20, 2017 aviva has expressed its disappointment after an advert starring exformula one driver david coulthard has been banned by the advertising standards authority asa for promoting reckless driving. The advertising standards authority stated that the ad featuring exformula one driver david coulthard promotes irresponsible driving. By clicking start planning with us, you consent to aviva and aviva related companies contacting you to provide you with information concerning aviva and aviva related companies products and services. Aviva campaign urges motorists to take safe driving. Asa slams the brakes on reckless aviva safe driving ad. Safer drivers could get a discount on car insurance. The ad, promoting the aviva drive phone app, featured coulthard disguised as a taxi driver, driving at excessive.
We spent two weeks with the jolliffeaustin family, putting their driving skills. More from aviva a little extra help from us reimagining insurance whether you already have a policy with us or youre just looking around, we offer far more than just a standard insurance policy. Then i realised that if, after 200 miles, the app deems you a safe driver, aviva grants you a discount on your insurance when its time to renew. David coulthard car insurance ad banned for encouraging reckless. A tv advert will spearhead the campaign, showing a real uk family taking on a challenge using the app, to see who is the safest driver among them. An aviva insurance advert featuring scottish former f1 driver david. The advertising standards agency asa has banned an aviva tv advert featuring exformula one driver david coulthard because the regulator felt it encouraged dangerous and irresponsible driving. Do not forget that aviva social response team counterpart in this money scamming, disgraceful company.
Insurance firm aviva has been hit with a ban from the advertising standards authority asa over a campaign starring formula one driver david coulthard. Aviva canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisurelifestyle and business insurance to 2. A total of 58 complaints had reached the regulator. Find out more about what aviva do and our activities outside the business. The video, shot in liverpool, is part of a road safety awareness campaign by.
I downloaded avivas free version, via the aviva drive app, to see why this handy gadget is the latest must. Apr, 2018 i think distracted driving has become the new drunk driving, said maurice tulloch, ceo, aviva international insurance. Regulator bans avivas driving app advert insurance business. Jan 11, 2016 10 safer driver occupations revealed by aviva drive app 11 jan 2016 nurses, construction workers and social workers are amongst the safest drivers on uk roads, according to data released today by aviva. The advert can be seen on mainstream tv from 25 december 2015 and will be trailed on social media from 21 december. Aviva disappointed after watchdog bans aviva drive app advert. The campaign features a newport family carrying out a. The aviva drive app challenge meet the drivers youtube.
We spent two weeks with the jolliffeaustin family, putting their driving skills to the test using the aviva drive app. Five driving apps that could save you money on your car. The ad, promoting the aviva drive phone app, featured coulthard disguised as a. Fancy being rewarded for being a safer driver with a cut in your car insurance premiums. Drive 200 miles to get a safe driving score from 010 based on your skills behind. Aviva is a life, general and health insurance business, and provides asset management services. Since its aviva drive app was launched, aviva has been finding out about the way britain drives. Rainbow laces come out active for lgbt equality in sport. An aviva insurance advertisement featuring former f1 driver david coulthard has been banned after it was deemed to encourage dangerous driving. From home security technology and mobile dash cams, to helping projects in our communities, we go further than simply providing insurance, investment and retirement and health products. Aviva life insurance holiday without dad 30 seconds if its jerky first time you view it, its probably because of your connection speed. The ad, which was promoting the aviva drive app, was intended to convey the message that safer motorists should be rewarded instead of. Sep 20, 2017 an aviva car insurance advert featuring exformula 1 driver david coulhard has been banned for encouraging dangerous driving credit. Yes, well allow the number of years the client has been claim free while being insured on a company car at normal terms, providing the individual is.
David coulthard safe driving app advert for aviva banned. Aviva launches aviva drive app with new ad starring paul. Watchdog bans david coulthards advert for aviva uk news. The former formula one driver appeared in the advert for aviva. A subsidiary of ukbased aviva plc, aviva canada has more than 4,000 employees focused on creating a bright and sustainable future for their customers and. Essential core covers of public liability, money and legal expenses. Ive been busy earning badges this week and it has taken me straight back to my days as a girl guide. By clicking close you indicate that you are happy for your web browser to receive all cookies from our website including cookies that are linked to your personally identifiable information. Our free app rewards safe drivers with a discount on car insurance cover, and has a dash cam feature which automatically records accidents. The aviva drive app challenge advert 2016 meet the drivers aviva meet the jolliffeaustin family the drivers sean aka maverick caz aka dark horse john aka ice man james aka big guns malki aka mr smooth gemma aka rookie hp. Avivas smartphone app could earn you a discount on a car insurance policy if you drive safely. Aviva life insurance holiday without dad tv ad 30 sec. More from aviva a little extra help from us reimagining insurance.